Sponsorship Opportunities
For more and more North American and international companies, a
marketing program involving auto racing is recognized simply as good
business; a truly effective and efficient means of business promotion,
branding, consumer communications and product identification - with
national coverage and worldwide promotion.
Today, the companies that stand out from the crowd are those who recognize that the contemporary, integrated and diversified marketing is the key to growth and success. Nowhere is the opportunity for such programs more readily and productively available that through an effective marketing program in motorsports with Germain Racing.
Germain Racing's marketing-driven programs offer direct and cross-promotional opportunities, media coverage with highly desirable demographics, unmatched by any other sports marketing program. Companies who understand and capitalize on the business opportunities created by their participation sum up their involvement in one phrase- "proof of performance".
Germain Racing Marketing programs are used to:
* Market products and services
* Build positive and powerful corporate and brand images
* Develop and expand corporate and brand awareness and identity
* Drive sales into new markets
* Create sales incentive programs
* Generate and increase retail traffic
* Entertain clients, customers, employees and prospects
* Network with other businesses
* Increase occupancy and usage
* Develop new cross-promotional and inter-business programs
* Forge marketing driven business alliances
* Analyze new business and market opportunities
Motor Racing is a sport where sponsorship matters. Sponsors are vital part of the sport, as much as any driver, crew chief or mechanic. Because of this powerful involvement, motor racing is a sport where sponsors are appreciated, respected and, most of all, supported by the fans.
Motorsports fans consist of the most brand-loyal, passionate consumers in America. More than ever, motorsports sponsorships are tuning RPM's in ROI. As one case in point, in 2004, NASCAR team sponsors received the equivlent of $5.0 billion in exposure value from their sponsorships. This level of exposure is a big reason auto racing sponsorships have stood the test of time as one of the most valuable marketing opportunities anywhere.
Team & Race Car Branding
* Put your company ON the playing field, no the sidelines
* High profile, visual impact
* A presence of technology and strength
* Capitalize on fan brand loyalty
Trackside Marketing
* Consumer demos, database collection, product sampling and more
* Access to thousands of brand-loyal consumers
Corporate Entertainment
* Like watching the game from the Owner's Suite
* Share VIP access with clients and employees
* Build and strengthen new and key business alliances
* Generate a sense of ownership in your program with clients and employees
Media and PR Communications
* Keep your brand in the forefront
* Increase brand awareness and identity
* Increase internet traffic through motorsport website click-throughs
Showcar and Driver appearances
* Develop a personal appeal to your promotions
* Traffic generating extravaganza
* Reinforce retail support
Licensed Merchandise
* The largest revenue stream in racing
* Use as consumer incentives
* Highly-valued dealer loader
* Increase brand awareness away from the race track
Today, the companies that stand out from the crowd are those who recognize that the contemporary, integrated and diversified marketing is the key to growth and success. Nowhere is the opportunity for such programs more readily and productively available that through an effective marketing program in motorsports with Germain Racing.
Germain Racing's marketing-driven programs offer direct and cross-promotional opportunities, media coverage with highly desirable demographics, unmatched by any other sports marketing program. Companies who understand and capitalize on the business opportunities created by their participation sum up their involvement in one phrase- "proof of performance".
Germain Racing Marketing programs are used to:
* Market products and services
* Build positive and powerful corporate and brand images
* Develop and expand corporate and brand awareness and identity
* Drive sales into new markets
* Create sales incentive programs
* Generate and increase retail traffic
* Entertain clients, customers, employees and prospects
* Network with other businesses
* Increase occupancy and usage
* Develop new cross-promotional and inter-business programs
* Forge marketing driven business alliances
* Analyze new business and market opportunities
Motor Racing is a sport where sponsorship matters. Sponsors are vital part of the sport, as much as any driver, crew chief or mechanic. Because of this powerful involvement, motor racing is a sport where sponsors are appreciated, respected and, most of all, supported by the fans.
Motorsports fans consist of the most brand-loyal, passionate consumers in America. More than ever, motorsports sponsorships are tuning RPM's in ROI. As one case in point, in 2004, NASCAR team sponsors received the equivlent of $5.0 billion in exposure value from their sponsorships. This level of exposure is a big reason auto racing sponsorships have stood the test of time as one of the most valuable marketing opportunities anywhere.
Team & Race Car Branding
* Put your company ON the playing field, no the sidelines
* High profile, visual impact
* A presence of technology and strength
* Capitalize on fan brand loyalty
Trackside Marketing
* Consumer demos, database collection, product sampling and more
* Access to thousands of brand-loyal consumers
Corporate Entertainment
* Like watching the game from the Owner's Suite
* Share VIP access with clients and employees
* Build and strengthen new and key business alliances
* Generate a sense of ownership in your program with clients and employees
Media and PR Communications
* Keep your brand in the forefront
* Increase brand awareness and identity
* Increase internet traffic through motorsport website click-throughs
Showcar and Driver appearances
* Develop a personal appeal to your promotions
* Traffic generating extravaganza
* Reinforce retail support
Licensed Merchandise
* The largest revenue stream in racing
* Use as consumer incentives
* Highly-valued dealer loader
* Increase brand awareness away from the race track
For more information on how your company can capitalize on the
popularity of motorsports, contact us today.
Bob Germain
Sponsorships
218 Raceway Drive
Mooresville, NC 28117
(704) 799-4300
(704) 799-7742 fax
Download Our Marketing Kit
Bob GermainSponsorships
218 Raceway Drive
Mooresville, NC 28117
(704) 799-4300
(704) 799-7742 fax
Download Our Marketing Kit