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Mar 07
2011

TOP 25 IN VEGAS: CONSISTENCY KEY FOR MEARS AND GEICO TEAM

Posted by lori in Valvoline , Sherwin Williams , Safety Kleen , NASCAR Sprint Cup Series , Germain.com , Germain Racing , GEICOgarage , GEICO Racing , GEICO , Casey Mears , Bootie Barker

FOR IMMEDIATE RELEASE

 

Las Vegas, NV (March 6, 2011) – A week ago, Casey Mears and the GEICO Racing team departed Phoenix with a sense of achievement.  Aside of transforming a potentially disastrous day into an 18th place finish, they also bounced themselves into the Top 35 in the owner standings.  A spot inside the Top 35 will lock the team into races beginning with Martinsville, should they maintain their status. 

 

Las Vegas offered the opportunity to continue their effort to gain consistency and further solidify their Top 35 points position.

If one had watched the GEICO team in Phoenix last week, they would feel like Las Vegas was a mirror image of last week’s effort.  Upon arriving at Las Vegas Motor Speedway on Friday for the NASCAR Sprint Cup Series’ opening practice session, Mears and the Gecko once again out-hustled all other go or go home cars and sat well ahead of their next competitor on the speed chart. 

The opening practice would serve as indication of how both qualifying, as well as the final practice session would go.  In both, the #13 GEICO Toyota Camry sat atop the list of go or go home cars, leaving little doubt as to the ability of seasoned veteran, Mears, and his Germain Racing crew. 

Starting 27th on Sunday, amid cool temperatures and sunny skies, Mears immediately began to battle a loose condition in the #13 GEICO Camry.  Attempting to wheel his machine around the 1.5-mile tri-oval with very little rear grip, Mears quickly expressed his concerns to crew chief Bootie Barker. 

By Lap 55, Mears had hustled up to the 23rd position when a scheduled green flag pit stop sent the #13 GEICO Camry down pit road for service.  Aside from saddling Mears with four tires and fuel, the GEICO pit crew would also make a track bar adjustment in hopes of providing Mears with the necessary rear grip.

While the adjustments would make a difference initially, the racecar would fall off quickly.  However, despite the lack of rear grip, Mears would be faster than the leader on Laps 69 and 70. 

As the race began to wind down, the GEICO pit crew would continue tending to the car and making adjustments.  In the end, the pit crew’s efforts, along with Mears’ skill and patience, would allow them to reap the rewards of their hard work and persistence.  When the checkered flag waved over the Entertainment Capital of the World, Mears and the GEICO Racing team notched their second consecutive Top 25 finish.  More significantly, they maintained their position in the Top 35 in the owner standings.

“Sure, it was a tough day, but once again this GEICO team never gave up.  We all remained calm and just kept working hard trying to get the car right and get a decent finish,” Mears said.  “We could’ve very easily quit and just took a 35th place finish, but that’s not in us.  We have such a great group of guys and our sponsor GEICO offers unwavering support.”  He continued, “We’re in the Top 35 and we didn’t even race in Daytona; that’s something to be proud of.  We will enjoy a week off and then get to Bristol and look for another good finish.”

The NASCAR Sprint Cup Series takes its first break of the 2011 season next week and the Germain Racing team will garner some much-needed rest.  A week of rest only seems appropriate prior to racing at Bristol Motor Speedway.

Mears and the #13 GEICO Toyota Camry will hit the World’s Fastest Half-Mile for the opening practice session at 12:00 PM (EST) on Friday, March 18th. Qualifying will follow at 3:40 PM (EST).

The Jeff Byrd 500 NASCAR Sprint Cup Series race is on Sunday, March 20th, and it will be televised live on FOX beginning at 1:00 PM (EST).  The Performance Racing Network (PRN) will carry the live radio broadcast.

To learn more about the GEICO Racing program, please visit: www.geicogarage.com

You can also follow GEICO Racing on Twitter: www.twitter.com/geicoracing

Please visit the Casey Mears Facebook fan page: www.facebook.com/caseymearsracing

 

 

- PMI -

 

Contact: Doug Barnette, Player Management International

Email: dbarnette@pmifirm.com

 

 

Feb 28
2011

RESILIENT MEARS REBOUNDS IN PHOENIX

Posted by lori in Valvoline , Sherwin Williams , Safety Kleen , NASCAR Sprint Cup Series , Germain Racing , GEICOgarage , GEICO Racing , GEICO , Casey Mears , Bootie Barker

Avondale, AZ (February 27, 2011) – Ten days ago, Casey Mears was dealt one of the worst hands in his NASCAR Sprint Cup Series racing career when two motors broke in two days at Daytona, forcing him and the Germain Racing team to pack up the #13 GEICO Toyota Camry and head home.  While sitting on his couch watching the Daytona 500, Mears pondered long and hard the prospect of arriving in Phoenix to seek redemption.

 

Mears, whose wife, Trisha, played college basketball, saw Phoenix as a chance to rebound, but his performance in the first and second practices on Friday appeared more akin to a fast-break.  He quickly found himself among the fastest go or go home cars in both sessions, giving the GEICO team much needed hope heading into Saturday afternoon qualifying.

 

Qualifying would see more of the same out of the #13 GEICO Camry, as Mears worked his way around the one-mile tri-oval, out-hustling even Jimmie Johnson, to put the #13 GEICO Camry 27th on the starting grid for Sunday’s Subway Fresh Fit 500.  While Mears’ effort was the fastest among the go or go home cars, it more importantly exposed the resilience of both Mears and his Germain Racing team after experiencing heartbreak just a week ago in Daytona.

 

On Sunday, the green flag turned the field loose under sunny skies and cool temperatures.  Starting 27th, Mears and the #13 GEICO Camry made quick work of Matt Kenseth and Juan Pablo Montoya and promptly moved into the Top 25 by Lap 17. 

 

NASCAR informed the teams prior to the race that there would be a competition caution on Lap 40.  The green flag would not last that long, as debris would bring out the yellow flag for the first time on Lap 19.  Given that the teams were not allowed to refuel until the Lap 40 competition caution, crew chief Bootie Barker advised Mears not to visit pit road.  The result would be Mears and the #13 GEICO Camry restarting 7th on Lap 23.  Mears ran solidly in the 7th position for five laps before he fell victim to the fresh tires of cars behind him. 

 

He slid as low as 18th before the second caution of the afternoon was displayed on Lap 33 for a Robby Gordon spin.  Mears brought his #13 GEICO Camry down pit road to the attention of his Germain Racing pit crew for the first stop of the day.  After being outfitted with four fresh Goodyear tires and a tank of Sunoco racing fuel, Mears would sustain light fender damage while exiting pit road when a member of the #43 team inadvertently struck Mears’ car.  Consequently, Mears was forced to surrender 18th position and take another trip down pit road to have the fender pulled off of the tire.  Mears was relegated to restarting 38th on Lap 39, losing 20 positions due to the pit road incident. 

 

After narrowly avoiding two crashes earlier in the race, Mears soon found himself involved in one.  Mears and the #13 GEICO Camry restarted 19th on Lap 67, but before the field could complete a full sweep of the racetrack, a Talladega-like crash ensued, collecting thirteen cars, including that of Mears.  Mears radioed to Barker that the car was destroyed and that he was taking it to the garage, but Barker instructed him to limp the car down pit road so the pit crew could more properly assess the situation.  Upon seeing the heavy left side damage and right rear damage, the GEICO Racing pit crew promptly went to work.  Following a heavy investment of blood, sweat and Bear Bond tape, they returned Mears to the racing surface without causing him to lose a single lap. 

 

After restarting 18th on Lap 73, Mears settled the #13 GEICO Camry in for one of the longest green flag runs of the day.  He would dip in and out of the Top 20 through Lap 127 when David Ragan found himself crashing hard into the wall.  The caution flag provided Mears the opportunity to bring the GEICO Camry down pit road and let the Germain Racing pit crew continue to make repairs to the crash damage. 

 

Mears would travel down pit road for a scheduled green flag pit stop on Lap 255.  The GEICO crew supplied him with four fresh tires and a tank of fuel in a timely fashion, returning him to the track in the 23rd position.  Unfortunately, he would find himself two laps down.  Mears appeared undaunted and continued picking off cars one by one until he cracked the Top 20 on Lap 282. 

 

Mears had slipped to three laps down, but a caution flag provided a bit of relief on Lap 284.  Many cars had just visited pit road, which allowed Mears to recover one of the three.  Barker quickly radioed to Mears: “Because you were out there haulin’ butt, you actually made up a lap!”  Now the team was just a single lap down to the leaders and sitting in the 19th position as the race began to wind down. 

 

After going green for the final time on Lap 291, Mears would hustle through the final laps of the race and manage to record an 18th place finish.  Mears’ determination was evident, as he managed to track down and pass Montoya with just three laps to go. 

Despite sustaining heavy crash damage on Lap 67, Mears and the GEICO team displayed resilience and poise and delivered their first Top 20 finish of the season. 

 

“This is one of those races where we can think about what kind of finish we could’ve had if we didn’t get caught in that wreck, but these guys worked so hard today to keep this #13 GEICO Camry on the race track and it really paid off,” Mears said with a smile after emerging from the badly damaged GEICO Camry.  “This weekend says everything about this GEICO team.  We had a tough week in Daytona and everyone from GEICO’s corporate office down to the janitor at the race shop was heartbroken, but we came back this week and showed that Daytona was a fluke.  Today… this is who we are.”  He continued, “I can’t thank GEICO enough for their support over the last week and also for the Germain team for staying focused and giving us the opportunity to have a good weekend here in Phoenix.”

 

Next weekend, Mears and the GEICO Racing team will travel to Las Vegas for the series’ third stop on the 2011 NASCAR Sprint Cup Series schedule. 

 

Mears and the #13 GEICO Toyota Camry will hit the 1.5-mile D-shaped oval of Las Vegas Motor Speedway for the opening practice session at 3:00 PM (EST) on Friday, March 4th. Qualifying will follow at 6:40 PM (EST).

 

The Kobalt Tools 400 NASCAR Sprint Cup Series race is on Sunday, March 6th, and it will be televised live on FOX beginning at 3:00 PM (EST).  The Performance Racing Network (PRN) will carry the live radio broadcast.

 

To learn more about the GEICO Racing program, please visit: www.geicogarage.com

 

You can also follow GEICO Racing on Twitter: www.twitter.com/geicoracing

 

Please visit the Casey Mears Facebook fan page: www.facebook.com/caseymearsracing

 

 

- PMI -

 

Contact: Doug Barnette, Player Management International

Email: dbarnette@pmifirm.com  

 

 

 

Feb 18
2011

Two Engine Failures Create a Disappointing Week for Casey Mears and GEICO Team

Posted by lori in Valvoline , Sherwin Williams , Safety Kleen , NASCAR Sprint Cup Series , Germain.com , Germain Racing , GEICOgarage , GEICO Racing , GEICO , Casey Mears , Bootie Barker

 

DAYTONA BEACH, Fla. (February 18, 2011) – Entering Daytona Beach, Florida, Casey Mears and the No. 13 GEICO Toyota team had high hopes of getting their 2011 NASCAR Sprint Cup Series season off to a quick start. Unfortunately, the stars weren’t lined up as two engine failures in two days created a very disappointing week for the GEICO Racing crew at Daytona International Speedway.

 

On Wednesday afternoon during final practice before the Gatorade Duels, the first engine expired on Mears, causing the driver to sit out the remaining practice time and the team to change engines in the No. 13 Camry.

 

The start of the second Duel on Thursday afternoon saw Mears starting from the rear of the field, because of the engine change on Wednesday. After three quick laps on the 2.5-mile legendary superspeedway, the second engine failure occurred, putting Mears and the GEICO team in the garage permanently and ending their hopes of making Sunday’s running of the Daytona 500.

 

“I don’t know, we didn’t even get a shot,” said Mears, after the second engine expired. “We’ll see, we have a good team and I know we are going to do good at some of the other races but you know the fact that we couldn’t run through practice on Wednesday and then run a few laps before the Duel didn’t help us. I don’t have to say what this feels like; obviously it feels terrible. But we will keep digging, look forward to next weekend and hopefully have a good day in Phoenix.”

 

Mears and the GEICO team will head to Phoenix (Ariz.) International Raceway next weekend, to attempt to make the second race of the 2011 season on February 27, 2011. Qualifying will take place on Saturday afternoon at 2:05 p.m. Eastern Time. Live coverage of the race can be seen on FOX, Sunday afternoon at 3 p.m. Eastern Time.

  

-PMI-

 

Contact: Samantha Jones, Player Management International

Email: sammjones1@gmail.com

 

Feb 10
2011

Tire Kingdom to Sponsor Todd Bodine's Trifecta Attempt During Daytona Speedweeks

Posted by lori in Valvoline , Sherwin Williams , Safety Kleen , NASCAR Sprint Cup Series , Germain.com , Germain Racing

 Germain Racing driver is entered in Daytona 500,

Nationwide and Truck events at Daytona International Speedway 

 

DAYTONA BEACH, Fla. (Feb. 9, 2011) -- Tire Kingdom®, a leading brand of automotive service centers for the Florida-based TBC Retail Group, announced that it will be the primary sponsor in Todd Bodine's quest to compete in NASCAR's three national racing series for Germain Racing at Daytona International Speedway.

 

A 36-time NASCAR winner, Bodine is entered in the No. 30 Tire Kingdom Toyota Tundra for the Feb. 18 Camping World Truck Series race, the No. 15 Tire Kingdom Toyota Camry for the Feb. 19 Nationwide Series event and the No. 60 Tire Kingdom Toyota Camry for the Feb. 20 Daytona 500 Sprint Cup Series opener.

 

Bodine’s vehicles for the season-opening races will also carry associate sponsorship from Valvoline and TBC Retail’s other automotive service centers -- NTB - National Tire and Battery®, Merchant's Tire and Auto Centers® and Big O Tires®.  

 

“Featuring Tire Kingdom as the primary on these vehicles is a great complement to our automotive service centers in the Florida market,” said Bob Crostarosa, senior vice president of marketing and advertising, TBC Retail Group. “We are able to maintain the consistent theme of our Service Central Racing program. The red, white and blue color scheme is synonymous with integrity, trustworthiness, and quality, which is the foundation of Service Central® and our service centers Tire Kingdom, NTB-National Tire and Battery, Merchant’s Tire and Big O Tires.”

 

Bodine is the reigning and two-time NASCAR truck season champion. Since 2005 – his first season driving full time for Germain Racing -- he has never finished lower than fourth in the season point standings. Along with winning the series title last year, he also took home the truck championship in 2006.

 

Bodine’s truck record at Daytona has been impeccable with two wins, two runners-up, a third and a fifth for a finishing average of 2.3 in six starts. Bodine’s overall truck record includes: 21 wins, 82 top fives and 106 top 10s in 165 starts.

 

“I am very excited to have Tire Kingdom and Valvoline for all of my races in Daytona and being part of the Service Central Racing program,” said Bodine. “It does not happen often that you get to represent one great company, let alone two in all three races in a weekend. Hopefully with a little luck we can run up front and get into Victory Lane.”

 

Bodine, a native of Chemung, N.Y. and the youngest (46) of the three famous racing brothers with Geoffrey and Brett, has a career total of 238 Cup starts (including four in the Daytona 500) and 324 Nationwide Series starts. He has captured 15 victories in the Nationwide Series.

 

"It is with great honor that we can bring world class brands such as Tire Kingdom, Service Central and Valvoline together with Germain Racing and our reigning NASCAR Camping World Truck Series champion, Todd Bodine,” said team owner Bob Germain Jr.  “It is a perfect complement in both brand and sport, and a partnership we are very much looking forward to cultivating as we have done with Valvoline."  

 

Germain, along with brothers Steve and Rick, formed Germain Racing in 2004. The team has collected six consecutive top-five point finishes in the Truck Series, including two championships, 22 wins and nine pole awards. Follow Germain Racing on Twitter @GermainRacing, on the web at Germainracing.com or become a fan on Facebook: Facebook.com/pages/Germain-Racing/198863890135.

 

ABOUT SERVICE CENTRAL:

Service Central® is the automotive service offering available exclusively at Tire Kingdom®, NTB-National Tire and Battery®, Merchant’s Tire and Auto®, and Big O Tires®. Available at nearly 1,300 locations nationwide, its trained and certified ASE technicians use state-of-the art equipment to provide quality service on cars or trucks. The nationwide warranty provides peace of mind while it protects consumers and their investment in over 40 states. (http://www.facebook.com/ServiceCentralRacing)

 

ABOUT TBC RETAIL GROUP

Headquartered in Juno Beach, Florida, TBC Retail Group, Inc., a subsidiary of TBC Corporation, operates more than 800 tire and automotive service centers under the brands: Tire Kingdom®, NTB - National Tire and Battery®, and Merchant’s Tire and Auto Centers®, along with nearly 500 franchised Big O Tires® locations. The contingent of nearly 1300 stores has trained and certified ASE technicians who use state-of-the-art equipment to provide quality service on cars and trucks.  The nationwide warranty provides peace of mind while it protects consumers and their investment in over 40 states.  TBC Retail Group employs more than 300 associates at its Juno Beach, Fla. headquarters and approximately 10,000 associates nationally.  To locate a store near you, call 800-NEW-TIRE. TBC Corporation, headquartered in Palm Beach Gardens, Florida, is one of the nation's largest marketers of automotive replacement tires through a multi-channel retail and wholesale strategy. 

 

 

Contacts:

David Ferroni

Kermish-Geylin Public Relations

(612) 805-8718

dferroni@kgpr.com

 

Jill D'Alessandro

Germain Racing

(704) 634-3148

jillmacphee@me.com

 

 

Jan 07
2011

MEARS AND GEICO GETTING A JUMP ON 2011

Posted by lori in Valvoline , Sherwin Williams , Safety Kleen , NASCAR Sprint Cup Series , Germain.com , Germain Racing , Germain Naples Florida , GEICOgarage , GEICO Racing , GEICO , Casey Mears , Bootie Barker

Mooresville, NC (December 14, 2010) – While the 2010 NASCAR Sprint Cup Series season wrapped up just three weeks ago in Homestead, the Germain Racing team has wasted no time in preparing for the 2011 season.  The front office staff is hard at work trying to secure additional funding to add to GEICO’s sponsorship of 18 of the 36 races, and crew chief Bootie Barker and the GEICO crew have been burning the midnight oil in the race shop.
 
After enjoying the Thanksgiving holiday, Casey Mears and Germain Racing are back at work and focused on the Daytona 500.  Mears and the GEICO team will be taking part in a tire test on December 15th and 16th at the newly resurfaced Daytona International Speedway; the first among NASCAR’s top series to test the new 2.5-mile superspeedway.
 
Mears’ reserved demeanor often betrays his aggressive on-track driving style, and if one would inquire with the soft-spoken driver as to how his presence has elevated Germain Racing to a Top 25 team, he will respond humbly.  Mears is happy to have improved the GEICO team’s performance, but he is not content with where they are right now.  He believes that something better awaits them.
 
“I’ve enjoyed the last few months and the opportunity to work with Germain Racing and our sponsor GEICO,” Mears said.  “It’s been fun to get out there and be competitive and beat some of the top teams each week, but I know we are just beginning.  As I’ve said in the past, I will put this team up against any team in the garage.”   
He continued, “I really can’t thank GEICO enough for their support of what we’re doing.  Aside from being the primary sponsor for 18 races, they’re also working with us to help secure additional sponsorship for the other half of the season.  It’s a great partnership and we’re all operating with big picture vision.”
 
Mears has given Germain Racing and GEICO cause for optimism and their collective efforts will surely create a viable path to success.  That path begins with the tire test this week in Daytona.
 
Just two months remain before the NASCAR Sprint Cup Series arrives at Daytona International Speedway to get the 2011 season underway.   
To learn more about the GEICO Racing program, please visit: www.geicogarage.com
 
You can also follow GEICO Racing on Twitter: www.twitter.com/geicoracing  
Please visit the Casey Mears Facebook fan page: www.facebook.com/caseymearsracing
 

# # #


Contact: Doug Barnette, Player Management International
   Email: dbarnette@pmifirm.com 

Nov 24
2010

REAR GEAR THWARTS MEARS’ HOMESTEAD RUN

Posted by lori in Valvoline , Sherwin Williams , Safety Kleen , NASCAR Sprint Cup Series , Germain.com , Germain Racing , GEICOgarage , GEICO Racing , GEICO , Casey Mears , Bootie Barker

Homestead, FL (November 21, 2010) – Casey Mears and the GEICO Racing team arrived in Homestead looking to put GEICO in the field for their first ever NASCAR Sprint Cup Series race at the south Florida season finale.  Mears and the Germain Racing team have proven themselves as a solid Top 25 team and looked to continue their run in Homestead.

 

On Friday, practice got off to a fast start and Mears would shoot to the top of the speed chart and run in the Top 20.  As the practice came to a close, the #13 GEICO Camry dropped to 39th as the team prepared to head into Sprint Cup Series qualifying late Friday afternoon.

 

A year ago, the #13 GEICO Camry was sent home after narrowly missing the race, but Mears’ qualifying lap of 30.948 seconds on Friday ensured that it would not happen twice.  The #13 GEICO Camry would line up three spots ahead of Denny Hamlin who would later spend his afternoon attempting to notch his first Sprint Cup Series championship.

 

When the season finale got underway under bright, clear skies and temperatures in the 80’s, Mears wasted little time moving forward.  Starting 34th, he moved the #13 GEICO Camry into 29th by the close of the second lap. 

 

When the event’s first caution flag waved on Lap 18, Mears was running in the 30th position and radioed to crew chief Bootie Barker: “There’s no front grip.  The front grip is terrible.”  Barker assured Mears that the team would go to work on the #13 Camry upon his arrival on pit road under the caution flag. 

 

The following lap, Mears brought the #13 GEICO Camry to the attention of the Germain Racing pit crew and they furnished him with four fresh Goodyear Racing tires, a tank of Sunoco racing fuel and the necessary adjustments to assist with the front grip.  After coming down pit road in the 30th position, the Germain Racing pit crew returned Mears to the racing surface 27th, netting three positions on pit road. 

 

Just two laps after going back under the green flag, Mears and the #13 GEICO Camry picked up three positions, moving into 24th before the caution flag reemerged when Denny Hamlin was sent for a spin through the infield grass.  Mears stayed out and did not come down pit road, given he had just made a visit two laps earlier.

 

Mears reached the 23rd position by Lap 28 and Lap 53 found him telling Barker that his GEICO Camry ‘feels tight in the center’. 

 

Mears brought the #13 GEICO Camry down pit road on Lap 70 for a scheduled green flag pit stop.  He took on four tires and fuel and returned to the race in the 37th position.  Two laps later, Mears had picked up five positions and was sitting 32nd.  A lap later, on Lap 73, he was 31st and he informed Barker that his car ‘is a lot better in the center’. 

 

Mears reached 30th before the caution flag was displayed on Lap 98.  He visited pit road to receive four tires, fuel and adjustments, as he continued to battle an ill-handling racecar.  After restarting 33rd on Lap 103, he radioed to Barker on Lap 103, “It’s weird.  I’m a little tighter, but I’m not any better.”

 

Something must have gotten better because Mears began to move the #13 GEICO Camry through the field.  He reached 30th by Lap 124 and then found himself in 28th when Marcos Ambrose went for a spin on Lap 135, once again bringing out the yellow. 

 

After restarting 28th on Lap 140, Mears jumped to 27th before the caution flag waved just a lap later when Juan Pablo Montoya and Joey Logano found themselves tangled up. 

 

Mears spent a short time down a lap, but quickly hustled to 26th position on Lap 146 and put himself in the Lucky Dog position – the first car a lap down.  The racing gods showed mercy on Mears and the GEICO Racing team, as the caution flag was displayed on Lap 164, allowing Mears to return to the Lead Lap. 

 

Although he was a lap down, Mears had been consistently faster than the cars in front of him, so returning to the Lead Lap offered the opportunity to start gaining positions.  He wasted little time.  After restarting 26th on Lap 169, Mears had the #13 GEICO Camry 25th on the subsequent lap.  He then jumped to 24th on Lap 172, 23rd on Lap 181 and was running 21st when the cautionflag came out for debris on Lap 187. 

 

With 75 laps to go, he was running in the 20th position. 

 

After the caution came out on Lap 195 when Dave Blaney hit the wall, Mears came down pit road for four tires and fuel.  Barker informed Mears that he would be short on fuel and that he would need to pit one more time prior to the conclusion of the race.  72 laps remained and the #13 GEICO Camry would be able to travel 53 laps on a full tank of fuel.

 

After restarting 28th on Lap 199, the caution flag came out once again just two laps later when Jeff Gordon’s motor blew on the frontstretch.  Mears took the opportunity to bring the #13 GEICO Camry down pit road to top off with fuel. 

 

Mears restarted 29th on Lap 206 and began a run through the field.  On Lap 214, he passed both Bill Elliott and Bobby Labonte to move back into the Top 25. 

 

A week ago in Phoenix, Mears found himself stuck in fourth gear for the vast majority of the race beforehustling to a 24th place finish.  Homestead saw the #13 GEICO Toyota Camry once again battling a gear issue as Sunday’s race wound down.

 

While running 24th on Lap 233, Mears radioed to Barker that he felt like he lost the driveline and gears.  Barker instructed him to take the #13 GEICO Camry directly to the garage.  No one could have predicted what would happen next.  Upon inspection of the racecar it was determined that the rear gear broke, something that rarely, if ever, happens in racing. 

 

Mears was out of the race with just 34 laps remaining.  After starting 34th, Mears and the GEICO team would be relegated to a 33rd place finish, a colossal disappointment considering they had run solidly in the Top 25 for much of the day and appeared destined for a Top 20 finish.

 

While Mears was visibly disappointed, he spoke with big picture vision.

 

“Something like this is tough because these things just don’t happen; rear gears don’t normally break,” Mears said.  “But it’s racing and I’m sure we all think we’ve seen everything until we see the next crazy thing.  I’m heartbroken for this team because we have worked so hard to get to the point where we are now as a solid Top 25 team.  We have made tremendous improvement since August and I almost wish Daytona (2011) was next week because we keep improving and we feel we’re better than a lot of the teams out there.” 

 

He continued, “When the season ends it means that Thanksgiving is around the corner and I always think of our troops serving in forward areas.  What we do here at the racetrack each week is a sport, but what our troops do is life or death and they provide the blanket of freedom that we sleep under each night.  Our troops and their families are in Trish (wife) and I’s thoughts as we count our blessings this holiday season.”

 

Since Mears took over driving duties of the #13 GEICO Camry in August, the team has missed just one race and has consistently finished in the Top 25 each week.  The 2011 season will find GEICO as the primary sponsor for 18 races, leaving an exceptional opportunity for a company to come on-board and complete the season.  The names ‘Mears’ and ‘GEICO’ are synonymous with greatness and a company looking to expand awareness would benefit from a relationship with both. 

 

Less than three months remain before the NASCAR Sprint Cup Series arrives at Daytona International Speedway to get the 2011 season underway. 

 

To learn more about the GEICO Racing program, please visit: www.geicogarage.com

 

You can also follow GEICO Racing on Twitter: www.twitter.com/geicoracing

 

Please visit the Casey Mears Facebook fan page: www.facebook.com/caseymearsracing

 

# # #

 

Contact: Doug Barnette, Player Management International

Email: dbarnette@pmifirm.com

 

Nov 11
2010

GEICO SWELL ON MEARS; ADDS PHOENIX AND HOMESTEAD

Posted by lori in Valvoline , Sherwin Williams , Safety Kleen , NASCAR Sprint Cup Series , Germaincars.com , Germain.com , Germain Racing , Germain Naples Florida , GEICOgarage , GEICO Racing , GEICO , Casey Mears , Bootie Barker

Mooresville, NC (November 10, 2010) – Initially scheduled to appear as the primary sponsor of the #13 Germain Racing NASCAR Sprint Cup Series entry for 18 races during the 2010 season, GEICO’s excitement has grown.  After Talladega, the insurance giant decided to add the Texas Sprint Cup Series race and then, after the checkered flag was displayed in Fort Worth last weekend, they began contemplating the balance of the season. 

 

Late yesterday, GEICO called the offices of Germain Racing and announced that they would be picking up primary sponsorship of Casey Mears and the #13 GEICO Camry for the remaining two Sprint Cup Series races, at Phoenix and Homestead.  GEICO will also appear as a major associate sponsor on the #30 Toyota Tundra of Todd Bodine, who currently has a firm grasp on the NASCAR Camping World Truck Series points lead.

 

When NASCAR arrives in Homestead for NASCAR’s season finale, the GEICO Gecko will boast a full schedule.  With today’s announcement, GEICO will find themselves on three entries when race activities get underway on the Germain family’s home turf in south Florida.  Aside from the entries of Mears and Bodine, the charming and exciting ‘Mad’ Max Papis will join his teammates, as he pilots the #9 GEICO Toyota Tundra in his final Truck Series race of the season before embarking on a full-time Truck Series schedule in 2011.

 

After GEICO announced their sponsorship of the #13 Toyota Camry for Phoenix and Homestead, Mears’ face softened and a smile emerged.

 

“This is great news and I think it says a lot about GEICO’s faith and belief in what we’re doing here; where we started, where we are and where we’re going,” Mears said.  “We’re deeply appreciative of GEICO’s continued support.  It’s been fun to get out there and be competitive every week.  Even in Texas where we had a really tough day, maybe the toughest day we’ve had, we were still able to work hard, stay focused and escape the place with a 26th place finish.”  He continued, “We have a great team of guys here and the Germain family has great belief in what we’re doing, so the atmosphere around the shop is very exciting.”

 

Mears and the #13 GEICO Toyota Camry will hit the 1-mile tri-oval of Phoenix International Raceway for the opening practice session at 2:00 PM (ET) on Friday, November 12th. Qualifying will follow at 5:45 PM (ET).

 

The Kobalt Tools 500 NASCAR Sprint Cup Series race is on Sunday, November 14th, and it will be televised live on ESPN beginning at 3:00 PM (ET).  The Motor Racing Network (MRN) will carry the live radio broadcast.

 

To learn more about the GEICO Racing program, please visit: www.geicogarage.com

 

You can also follow GEICO Racing on Twitter: www.twitter.com/geicoracing

 

Please visit the Casey Mears Facebook fan page: www.facebook.com/caseymearsracing

  

 

# # #

 

Contact: Doug Barnette, Player Management International

Email: dbarnette@pmifirm.com 

Nov 08
2010

MEARS SAVES DAY WITH LAST LAP HUSTLE

Posted by lori in Valvoline , Sherwin Williams , Safety Kleen , NASCAR Sprint Cup Series , Germaincars.com , Germain.com , Germain Racing , Germain Naples Florida , GEICOgarage , GEICO Racing , GEICO , Casey Mears , Bootie Barker

Fort Worth, TX (November 7, 2010) – As the 2010 season begins to wind down, GEICO driver Casey Mears’ comfort seems to increase.  Since he climbed into the #13 GEICO Toyota Camry in August, he has helped Germain Racing make marked improvement and has consistently performed in the Top 25 each week, as well as improving the team’s qualifying efforts.
 
Mears’ practice effort in Texas left cause for excitement in the GEICO garage stall.  Although Mears would ultimately end up 36th on the speed chart at the end of practice, he initially shot straight to 5th and then sat as high as 2nd during the 90-minute session.  

When qualifying got underway, Mears took to the track 48th out of the 49 cars entered.  He made quick work of the 1.5-mile quad-oval and put the #13 GEICO Camry in Sunday’s NASCAR Sprint Cup Series field.  Pacing the track in just 28.463 seconds at a rate of speed of 189.720 miles per hour, Mears would start 35th when the cars rolled off the starting grid on Sunday afternoon.
 
When the NASCAR Sprint Cup Series field took the green flag under bright, sunny skies on Sunday, Mears would roll off of the starting grid in the 35th position.  Although he picked up three positions by the second lap, the day’s problems set in immediately.  Mears quickly radioed to crew chief Bootie Barker on Lap 6: “This thing is plowin’.”
 
Fortunately for Mears, but not so good for Joe Nemecheck, the event’s first caution flag of the day was displayed when Nemechek’s motor went up in smoke on the frontstretch on Lap 12.  This afforded the GEICO team the opportunity to make the necessary adjustments to the #13 GEICO Camry.  
 
After restarting 33rd on Lap 17, Mears and the #13 GEICO Camry began to move forward and by Lap 29 they were in the 30th position.  Unfortunately, just five laps later, an agitated Mears reported to Bootie Barker: “It won’t turn. I can’t make anything happen here. The back is getting worse.”
 
The event’s second caution flag of the day waved on Lap 42, once again allowing Mears to bring his #13 GEICO Camry to the attention of the Germain Racing pit crew.  Once on pit road, Mears received four tires, fuel and adjustments.  He restarted 32nd on Lap 47, but just 11 laps later, running in the 31st position, Mears’ frustration grew as he told Barker: “It’s so tight it won’t turn.”  
 
Mears, who usually talks little on the radio and generally appears calm, was growing more frustrated as the race wore on.  He was quite verbal throughout the afternoon and despite his concern over the racecar, he remained focused and maintained his position inside of the Top 30.  
 
Despite the best efforts of the team, Mears would continue to battle an ill-handling racecar for the balance of the race.  A bright spot was the GEICO pit crew who served Mears masterfully, getting him on and off of pit road quickly.  A grateful Mears acknowledged the pit crew’s efforts on Lap 132: “You guys did a good job on pit road not getting us behind on the green flag stops.”  
Mears was then credited for leading a lap after he was at the front of the field on Lap 134.
 
When the caution flag was displayed on Lap 191, no one could have predicted the drama that would unfold during a single caution period. Martin Truex, Jr., brought out the caution with a spin, but coming out of Turn 2 Jeff Burton planted Jeff Gordon into the wall, drawing a fiery response from Gordon.  As the drivers were making their way to the ambulance, a melee ensued, as Gordon met Burton with punches before NASCAR officials intervened.  Just minutes later, the crew chief of Jimmie Johnson’s car benched his pit crew and ordered the pit crew of Jeff Gordon’s car to the #48 car’s pit box to tend to Johnson’s pit stops.
 
Although the Lap 191 caution lasted just five laps, it felt more like an hour given the series of events.  Mears restarted 30th on Lap 196 and exhibited marked progress, jumping the #13 GEICO Camry to 27th on Lap 202.  He continued moving forward and reached 20th by Lap 245 before scheduled green flag pit stops began sending the field down pit road for service.
 
On Lap 327, Mears narrowly missed being a part of the event’s last caution of the day.  Patrick Carpentier spun and Mears was hard on the brakes to avoid becoming collateral damage.  Mears brought the GEICO Camry down pit road and took on four fresh tires to prepare for the final restart of the day.
 
Mears restarted 29th with just three laps remaining.  He took the white flag in 28th and by the time the checkered flag was in the air, Mears had somehow managed to hustle to a 26th place finish.  Despite the setbacks with the racecar, Mears salvaged an otherwise bad day at the track and transformed it into a resounding success, given the circumstances.  
 
When he climbed from the #13 GEICO Camry following the race, Mears was succinct and direct.
 
“It was a bad day that we turned into a good day,” Mears said. “The GEICO pit crew did a good job on pit road and that really helped us a lot.  It’s racing and we’re going to have days like today, but it’s good that we’re resilient enough to keep fighting and not quit.  It came down to the final lap, but we ended on a good note and that’s what matters.”
 
Texas concludes GEICO’s 2010 NASCAR Sprint Cup Series schedule.  If the last lap of the Texas race is any indication, the future looks bright for Casey Mears and the GEICO Racing team. GEICO will be announcing their 2011 Sprint Cup Series schedule within the next few weeks.
 
To learn more about the GEICO Racing program, please visit: www.geicogarage.com
 
You can also follow GEICO Racing on Twitter: www.twitter.com/geicoracing  
Please visit the Casey Mears Facebook fan page: www.facebook.com/caseymearsracing
 

# # #

Contact: Doug Barnette, Player Management International
Email: dbarnette@pmifirm.com

 

 

 

Nov 02
2010

Auto Smarts presented by Germain.com is proud to announce their new radio home!

Posted by lori in NASCAR Sprint Cup Series , Germain.com , Germain Racing

     The green flag has been waved and the expansion of the region’s premiere auto, truck, and motorcycle show is in high gear!  Auto Smarts presented by Germain.com moves to 95.5 The Hawk and Wink 107.1 starting Sunday, November 7th, from 10am-12n.

 

     “It’s such a perfect fit to be working with two outstanding Wilks stations and to offer a lead-in to 95.5 The Hawk’s coverage of LIVE NASCAR Racing,” said Dan “Boots” Longenette, co-founder of Auto Smarts Radio.

 

     The band stays together as Boots is joined by Steve Germain, Lex McAllister, and Randy Rhinehart.  Host Dan "Boots" Longenette has over 20 years experience in the car business. Co-host Steve Germain owns more than a dozen dealerships in 3 different states and also owns a vehicle in all 3 major NASCAR series.  Lex McAllister is a motorcycle mama and a savvy marketing genius.  Randy Rhinehart has over 30 years of broadcast experience and tries to keep the other three in line! Together, they are ready to answer your questions!  Email the gang by going to their website at www.autosmartsradio.com.  and join them via Facebook or Twitter! 

 

      While the show is built around listeners’ automotive, truck, and motorcycle questions, guests ranging from Jay Leno to Richard Petty have had their say on Auto Smarts.   Plus, the show is loaded with features.  Michael Sacks is an expert when it comes to automotive recalls and defects.  He offers up some insights every week, with his own style and flair in the 1-800-LEMON LAW MINUTE.  .   Attorney Jack Moser shares his passion and seemingly endless knowledge of transportation law in his weekly busted for drunk driving.com feature.   

    

 

 

         For more information contact:   Randy Rhinehart

         Auto Smarts presented by Germain.com 614-795-8469     randy@autosmarts4u.com

 

    

    

 

    

Nov 01
2010

MEARS LEADS IN ‘DEGA; NETS TOP 25

Posted by lori in Valvoline , Sherwin Williams , Safety Kleen , NASCAR Sprint Cup Series , Germain.com , Germain Racing , GEICOgarage , GEICO Racing , GEICO , Casey Mears , Bootie Barker

Talladega, AL (October 31, 2010) – Talladega is known to have one of the wildest races (and infields) on the NASCAR circuit.  When Halloween and NASCAR clash at the historic racetrack it only lends credence on both counts.  Casey Mears and the GEICO team were hoping not to fall victim to ‘The Big One’ when they arrived on-site this weekend.

 

Friday afternoon saw the NASCAR Sprint Cup Series hitting the track for two practice sessions.  Although Mears appeared to be fast enough to make Sunday’s field of 43, his times were unspectacular.  A seasoned veteran, Mears showed little concern as he left the garage area after the final practice on Friday.

 

When qualifying got underway, Mears appeared relaxed as he buckled into the #13 GEICO Camry.  He calmly left pit road, but soon after he stormed around the 2.66-mile tri-oval in just 52.151 seconds, netting GEICO their best ever NASCAR Sprint Cup qualifying effort.  Mears would start Sunday’s Amp Energy Juice 500 from the inside of Row 5, in the 9th position. 

 

Bright sunny skies and temperatures in the mid-70’s welcomed the Sprint Cup Series to the track on race day.  Mears took the green flag in the 9th position, but by Lap 5 he was running 5th.  As Talladega would have it, the #13 GEICO Camry would fall in and out of the draft and vacillated anywhere between 5th and 24th positions through the opening forty laps of the race.

 

Crew chief Bootie Barker ordered the #13 GEICO Camry down pit road on Lap 40 for a scheduled green flag pit stop.  The Germain Racing pit crew outfitted Mears with two right side tires and fuel before returning him to the racing surface in the 24th position.

 

Just two laps later, Mears reported to Barker: “It won’t run by itself, I need someone around me.”  On Lap 47, he found that someone and he quickly jumped the GEICO Camry to 19th.  Lap 50 saw Mears in the middle of a four-car draft that included Jeff Gordon, Jimmie Johnson and Kyle Busch.  The 4-car draft quickly rejoined the main pack of cars and Mears returned to business as usual, picking up positions until he reached 8th on Lap 60. 

 

A single lap later, on Lap 61, Mears was running third and pulled out and became the leader of the race, until Jeff Burton left him hung out to dry with no one to push him.

 

The event’s first caution flag of the day was displayed on Lap 70, allowing Mears to bring the #13 GEICO Camry to the attention of the Germain Racing pit crew.  They provided Mears with four fresh Goodyear tires, a tank of Sunoco racing fuel and much needed rear adjustments.  After restarting 20th on Lap 74, Mears and the #13 GEICO Camry continued their solid Top 20 run. 

 

With 62 laps to go, Casey asked Barker how many laps were left, obviously starting to mentally decide when to make a move. 

 

Mears and the #13 GEICO Camry were running solidly in the Top 10 when Marcos Ambrose got turned, initiating a multi-car spin.  Mears somehow managed to narrowly avoid peril and keep the GEICO Camry clean despite cars spinning around him.  Barker told Mears to come down pit road for a quick fuel stop under the caution.  Mears arrived in the GEICO Racing pit box and the Germain Racing pit crew quickly filled his car with fuel and returned him to the racetrack two spots to the good.

 

As the laps began to wind down, the GEICO Camry was sitting in the 9th position with just 43 laps remaining in the race.  With 20 to go, Mears’ voice sounded more like he was sitting on his couch at home, rather than in a racecar traveling at 200 miles per hour.  He was calm, cool and collected when he said to Barker, “I’m waiting to see who is going to make a move.”

 

In Hollywood drama type fashion, the caution flag was displayed for debris with just seven laps remaining in the race.  Mears took the opportunity to come down pit road and take a quick splash of fuel before the dash for cash began. 

 

Restarting 26th with five laps to go, Mears moved the #13 GEICO into the 21st position on the subsequent lap.  He dropped to 32nd on Lap 187, but the final lap found him charging hard to the front, reaching as high as 24th before the event’s final caution flag of the day waved just after the white flag was shown to the field.  Consequently, the field was frozen, prohibiting Mears from continuing his assault on the field.  Rather than the Top 10 he was sure to have, Mears and the GEICO Racing team were instead stuck with a 24th place finish, just ahead of Kyle Busch and Kasey Kahne, who also fell victim to the last lap caution.

 

While a Top 25 is generally considered a success in NASCAR Sprint Cup Series racing, today it was only frustrating.  Mears spent his entire afternoon running in or around the Top 15 and the #13 GEICO Camry was poised for a Top 10 finish, if not for the last lap crash that saw A.J. Allmendinger upside down in Turn 1.

 

When spotter Jason Jarrett informed Mears of the last lap caution flag, Mears yelled what everyone was else was thinking: “You’ve got to be kidding me!”

 

“It’s a frustrating outcome because we ran so well all day; the #13 GEICO Camry was great in the draft and we were definitely headed for a Top 10,” said a frustrated Mears.  “We were solid today and it was great to be able to put the GEICO Camry up front and even lead the race at one point.  This is Talladega, what else can you say.  We’ll get back after it in Texas next week.”

 

Next week, Casey Mears and the GEICO team head to the Lone Star State.

 

Mears and the #13 GEICO Toyota Camry will hit the 1.5-mile quad-oval at Texas Motor Speedway for the opening practice session at 1:00 PM (EDT) on Friday, November 5th.  Qualifying will follow at 4:40 PM (EDT).

 

The AAA Texas 500 NASCAR Sprint Cup Series race is on Sunday, November 7th and it will be televised live on ESPN beginning at 3:00 PM (EDT). The Motor Racing Network (MRN) will carry the live radio broadcast.

 

To learn more about the GEICO Racing program, please visit: www.geicogarage.com

 

You can also follow GEICO Racing on Twitter: www.twitter.com/geicoracing

 

Please visit the Casey Mears Facebook fan page: www.facebook.com/caseymearsracing

  

 

# # #

 

 

 

Contact: Doug Barnette, Player Management International

Email: dbarnette@pmifirm.com